Understand Amazon Seller Central
Lesson 90 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Understand Amazon Seller Central
Lesson 90 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
90. Understand Amazon Seller Central
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Understand Amazon Seller Central
I'm gonna take you through a brief overview of amazon seller Central. So this is one of my test accounts that I've been using to create this course, but it's perfect because mine is a little bit more customized and this is exactly what you'll see once you get into the amazon seller central after create a new account. So amazon seller sessions, since it is pretty awesome because they keep changing here and there, they keep adding a little more things tweaks. I mean just the other day they just updated this and it looks so much better. Right? So this is your dashboard. The dashboard is actually super customizable, which is really awesome and you can throw your orders there over here wherever you really want and you'll be able to see a dashboard of everything here for you. They also do advertise for you, which is unfortunate, but amazon needs to make money. Um so you can see your balance over here, you can view your payment summary, manage your case, log, The case log is when you're conta...
cting support for something, there's notifications, headlines, really everything here on your dashboard and you can customize in any way you want from all the above tabs. You can also scroll down. Seymour check your customer feedback, change your views, you can rate this page whoever you want and on the bottom there's also some quick links to get anywhere you want for catalog inventory orders wherever you want and I recommend using these tabs when you don't really know where to go. These, these are the main links that people use but at the top is actually what you're gonna be playing with. So first you have catalog on the catalog away so you can add products or complete any drafts. You've started catalog is important because this is what you deal with. But then there's inventory. So under inventory you can manage inventory which is managing items. Your FDA inventory inventory and EPA inventory are a little different. But for our purposes they're going to be exactly the same thing. Then there's inventory plan. Inventory plan is pretty interesting because you can plan out your inventory. So the inventory you have for a certain period of time based on estimates and sales you've had in the past. You can also add a product or you manage your FBS shipments. And inventory inventory is where I spent a lot of my time orders under orders. You can manage your orders and manage your returns. Under these two different things. You can see your orders that have been placed and then any returns that you'll have to handle. The great thing is you really won't have to manage your returns because amazon FDA handles that all for you advertising. I looked at this and I was like oh that's a little weird but it's just because it only has the amazon early reviewer program. This account that I'm using right now is actually not an amazon sellers pro account. But if you have a pro account under advertising it show a couple of different things such as coupons and various other advertising methods. I use a lot of different advertising methods. So I spent a lot of my time here as well, amazon early reviewer program super interesting. And if you want some early reviews, I recommend using this. It costs a bit but you should get some awesome reviews next storefront, you can manage your store here. I don't really deal with this that much. You can look at your stores and manage your stores but I don't really deal with with that since I usually do like FDA and I don't, it doesn't really matter to me. I have a bunch of different accounts so I'm not really managing my stores reports. This is also super useful. You can check your payments, check your fulfillment records, return reports and your tax document library. I am using these reports all the time and generating reports. But I've been using a lot more third party apps recently because the reports look a lot better. But amazon is still right there and you can go through those reports and generate wherever you want. The next performance. This is where you'll see your account, health feedback return claims, chargeback claims Most of the time. I don't spend much time over here. The feedback is seller feedback and you can check if you're getting good feedback, bad feedback. But I don't really spend much of my time over in performance. It's important to keep these performance metrics good. So it keeps the rankings on your products high for most of the time you're gonna want to you want to manage inventory and adding in different products. But this is a pretty basic overview of seller central. I encourage you to go ahead and look around, explore and figure out what you need. But most of the time we're going through this and we're going to step by step together to add products, do some advertising, but just want to let you know that amazon seller central right here and you can use all your fingertips and change anything you want. And remember there's those quick links to the bottom and with this quick links you can click on them and go directly to them. It's basically the same thing to the top tabs, but it will show you right there if you anyways, that's an overview of seller central. If you need anything else, don't hesitate to reach out or look for it yourself. It's pretty intuitive. But if you ever need anything, you can easily search it or go through the different menus and find yourself
Class Materials
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Bonus Materials with Purchase
Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.