Ideas for Incentive Structures to Promote Through Facebook Chatbots
Isaac Rudansky
Lesson Info
13. Ideas for Incentive Structures to Promote Through Facebook Chatbots
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Ideas for Incentive Structures to Promote Through Facebook Chatbots
howdy chat about fans and welcome back we're continuing this topic of building incentive structures. And in this lecture we're gonna briefly talk about a few different types of common incentive structures to get your previous and current customers to promote your brand to their entire facebook network and and generate a massive increase in leeds in business. So here are a few common incentive structures. So we have the single incentive structure which rewards the original referral er with a cash incentive or some other form of incentive like a promotion or discount. So an example of this that we've run for one of our current clients is a is a large e commerce company. It's one of the largest online retailers of picture frames in the United States. And we send out chat blasts with a referral link and I'm gonna again don't worry I'm gonna teach you how to get these links and how to set this stuff up. Um that offers a 20% coupon on their next order for each customer that purchases through...
their link. You could also offer a 20% discount or let's say a little bit of a lesser discount 10% discount for people who just share the link right it's up to you and you could test different offers out. But that's the single incentive structure. You're rewarding the original refer with something then you have the double incentive which still only rewards the original referral er but it rewards them potentially twice once for sharing the link. And again if that link that is shared, generates new customers. So here's an example back to our I. V. Hydration company. And here's a sample test promotional offer where we'll offer $5 cash just for sharing the link. So just share the link. It's one click you get $5 cash into your Paypal account and a 35% discount on their next treatment for each new customer generated through their link. So that's a double incentive one. You get an incentive just for sharing and you can get additional calf award. And studies have shown that monetary incentives are much more appealing and effective that non monetary incentives. Well duh like you know I think that's pretty obvious but just just keep that in mind as you go ahead and build out your incentive structures. Then you have the dual incentive where you're offering both the refer and the new customer and incentive. And again these are straightforward concepts that we've sort of touched upon but it's worth covering them because these are the most common structures that are used successfully. So just an example, a medical equipment client of ours that sells portable oxygen concentrators to athletes and to elderly people struggling with um Different types of illnesses will use facebook chat blasts to offer an extended support service contract for sharing the link Plus an extra free battery for new customers who buy a product through their links. So that's a dual incentive where you're where the original refer is getting an incentive that says we'll extend our service contract from 12 months to 36 months on your unit that you've already purchased from us, which is a very significant incentive for those customers. And just as a side note, it's important to really understand what's important to your customers In this example, actually for this company. Um, a few weeks ago, our team did phone interviews with their entire sales force. We had a 15 minute phone conversation with every single person in their call center. We had a fully built out a spreadsheet of all the questions we were asking them. We compile that data. We crunched that data and it's incredible how much we learned about their business. Even more so than talking to the client, the owner of the company for hours and hours. We got more insight into what customers actually were looking for and what they actually cared about by being on the phone with the people in the trenches, the people in the call center and that's what's helped us to develop better incentive structures that work better because we're able to just talk to the desires and the needs of the customers in a much more accurate way and back to the main, Back to the main programming. You we would also offer an extra free battery, which is, let's say, a $300 value to customers who buy through that link. So you're rewarding both people at the same time. And just to end off this lecture, I want to read this interesting blurb from ambassador which says in a 2000 and 16 Nielsen Harris poll conducted on behalf of Ambassador, 67% of americans said there at least a little more likely to purchase a product after a friend or family members shared it via social media, email or text message further across a variety of industries, 92% of 18 to 34 year old say they seek recommendations from friends and family when considering a product purchase, 92% seek recommendations that should show you the potential power and the importance of running these sorts of referral programs effectively. And there's no better place to do that through facebook chatbots. So get Ambassador www dot get ambassador dot com is software that you have to pay for. Um I am not affiliated with Get Ambassador at all. I don't, they don't know that I'm promoting their brand in this course. I'm a customer of theirs. Our agency uses their software, they are fantastic. It allows you to set up these sophisticated referral programs and use them in conjunction with facebook messenger bots. So for example, you could send secret and unique links through facebook chatbot that if any given user clicks on it, it tracks exactly what happens. So you could wire money from God Ambassador from your Paypal account right into their Paypal account. If they share a link, you could send money if anybody from their link ends up purchasing on your website, you could send all different types of referral structures and that's the software that allows all this to happen if you don't want to use something like an ambassador, there's other sites like referral candy and many other less sophisticated software out there and more sophisticated software out there. But you could also do this without any software, right? You could potentially set up a referral program, especially if you're dealing with a small scale group of customers. You don't necessarily have to have a third party software to do this. You could even test the waters of getting referrals by just asking for it. You could just tell your customers, especially if you have, if you go back a couple of lectures, remember we said, if you have trust and people had a pleasant experience with your brand and you can get them to go on record saying they had a good experience with your product or service, you could just simply outright ask them in a nice way and say, you know, it would mean a great deal to us. If you would take a moment to just share this message or share your experience on social media, would you mind doing that for us? It would, it would really help us. Um, and it would, and it would show us that you appreciate the product and service and it would, you know, really would be extremely grateful for you for doing that. And that's the long version of the bad copy. But there's nothing wrong with going out, right and just asking for a referral. I've done this before it works. I asked you guys in the beginning of this course, um for a review and feedback on the course and by and large that works like I didn't offer anything specific. I think that the value and the effort that goes into this course is is really good and I think most of my students feel that way as well, especially for what they pay to get access to all this content. And if you have a similar context, in a similar scenario with your business and your services and your products, you could absolutely outright go ahead and ask for that referral and track the results. And if you if you if you see things going really well, then you might want to consider signing up for something like get ambassador and taking your referral programs to the next level. So that wraps up the whole section of use cases and different scenarios. Um I hope that throughout the course of the last few lectures you've been getting some really interesting ideas. The cogs in the wheels in your mind are beginning to spin, you're probably getting excited and getting a little bit overloaded with cool ideas that you could implement using chatbots in your own business. I know how that feels, which is why I've been telling you to write this stuff down because we're going to go um in the not the next lecture, but shortly thereafter to go into mobile monkey and begin actually building our bots. But before we do that, the next section is really, really exciting. We're gonna talk about principles of persuasion, how to psychologically manipulate things in your favor, to increase compliance, to increase engagement. And um if you're a psychological expert, then by all means skip this lecture. But if you have any interest in creating chatbots that work really freaking well, um I implore you to watch and review and to take notes on the lectures coming up. So thank you very much for watching. Um We're really getting things off the ground here, picking up steam. I'm super excited and I'm looking forward to seeing you guys soon in the very next lecture.