Webinar - Event Registrations Using Chatbots
Isaac Rudansky
Lesson Info
8. Webinar - Event Registrations Using Chatbots
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Webinar - Event Registrations Using Chatbots
howdy chatbots fans and welcome back in this lecture, we're gonna briefly talk about webinar and event registrations using mobile monkey and facebook chatbots, webinars events. These are especially webinars are one of the most powerful ways brands generate leads. The problem is through the typical funnels like a landing page and a regular opt in form, only 15% of registrants actually end up attending the webinar and this is um your average data across multiple different types of industries and webinar types, facebook messenger bots and we've seen this happen over and over again, can double attendee rate Getting up to 30 or more percent of registering to actually attend for the seminar on top of that. Registering for the seminar is so much easier because it could all be done inside mobile monkey. It's very, very cool through mobile monkeys integrations platform where you use appear to connect to zoom or go to meeting or webinar jam or whatever webinar service you're using and using form...
s with natural language forms within mobile monkey chatbots, you could actually register users for webinars right within facebook messenger automatically at scale quickly, efficiently, totally mobile optimized. And the kicker is you don't ever have to write a single ounce of code and if you look at this um screenshot on the right hand side over here it says um and this is an actual chatbots, would you like to sign up for Larry's webinar, the top 10 facebook messenger marketing hacks of all time, so on and so forth. And then the user click sign me up all of a sudden that information that facebook has sent to zoom awesome. What's your email address, facebook knows your email address. It offers you to just tap it in. You tap it in there might be a couple follow up questions but it's all done right within facebook messenger on a mobile device. It's incredibly efficient and incredibly easy. The same thing goes for events. If you're using eventbrite or another online event management system, you could sign people up for events right within facebook messenger, send that information through a connection through mobile monkey and we're gonna walk you through how to do all this right into that platform. Like like I said, event right? Or go to webinar and then that person could be notified by email or whatever it may be. And this could be the case for offline and online events. But the real power comes from the ability to follow up before the webinar and after the webinar. So you could create a follow up drip campaign with key takeaways from the webinar, right? You could send useful tips every single day leading up to the webinar to increase attendance rates 30 minutes before the webinar, an hour before the webinar a day before the webinar you could push simple reminders right on facebook messenger where people are hanging out anyway to remind them to come to the webinar and that's how we get such high webinar attendance rates because typically, you know, if go to webinar sends out an email, that's how it's usually done, then it's gonna maybe go into the person's spam folder. A person is not always on email, they're gonna forget about the webinar email just has this perception of just being spammy, facebook messenger is useful. It's relevant. It's where my friends are, it's where the information I want is that's where my pleasant conversations are taking place. And if you could replicate the pleasantness and the non pushiness and the non marketing penis of email and you and you have a natural sounding process and I'm gonna teach you how to do that effectively in facebook messenger. Your webinar and event registrations and attendance rates will absolutely skyrocket and go through the roof. So yes, webinars that event registrations, it's hugely powerful and I recommend. And I tell this to all my clients, we've been doing this, take your entire webinar registration final that you have in place now and transfer it 100% to a facebook messenger chat bot approach. You will be enormously impressed with the results that you see in the very next lecture, we're gonna talk about some lead gen, chatbots strategies. So I hope you enjoyed this one. I hope you're starting to get some useful tips and techniques formulating in your mind and I will see you guys in a couple of minutes in the very next lecture