Installing Your Chat Widget on a WordPress Site
Isaac Rudansky
Lesson Info
61. Installing Your Chat Widget on a WordPress Site
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Installing Your Chat Widget on a WordPress Site
howdy chatbots fans and welcome back in this lecture, we're gonna talk about how to add your mobile monkey chatbots to your website and we're gonna start off with Wordpress because a lot of you guys are on wordpress, but we're also gonna talk about Shopify and then doing it through google tag manager, which in my opinion is the best way to do it anyway. But listen, let's go through each one step by step and again adding your facebook chat bot that you build through monkey to your website is a really good way to start picking up leads because you could instead of having one of these, well you might not even have any live chat plug in in there, but chances are most of you that do have a live chat plug in on your site. It could be replaced more effectively with a facebook chat bot because you could respond to most of the questions you're getting automatically if you program it to, which is exactly the type of efficiency you're trying to get out of these marketing tools in the first place.
So let's go ahead and go into mobile monkey and see what all this looks like. So here we are inside mobile monkey and under lead magnets, we have a few different top level categories. The first category we see here is called html elements. We're gonna click it and we're gonna get a pop up window, we're gonna go into our mobile monkey dashboard and we're going to navigate out of the bot builder under lead magnets to html elements and it's gonna bring us to our html elements page. Um here's one that I had started setting up as a sample. I'm gonna delete it by hovering over and now I have a blank screen similar to what you should be seeing and I'm gonna click add html element up here in the upper right hand corner and I'm gonna get an option of a few different types of html elements that I can use customer chat. Widget linked to messenger check box plug in and sent a messenger plug in. We're gonna go through each one of these. So first let's click customer chat widget and I have a few different settings that I could set up. So first the name, I'm gonna call this website chat widget html element type, right is customer chat. We already had selected that and the page that someone is going to be served when they first start interacting with our bot. So typically this could be like the welcome page or you might build out something much more sophisticated. So let's just start off with our bot basics, welcome page greetings. People see when they are logged into facebook so we could use variables here. Hi how can I help you greetings? People say when they are not logged into facebook. Hi we're here to answer questions that you might have. These are just the default mobile monkey settings, you could change that. Um I've never seen a reason to make these two messages really different but you could do with it as you wish. The next thing we need to do is quickly whitelist the domain that we're going to be adding this chatbot too. So I'm going to add this chatbot to our site for now because it's on Wordpress adventure PPC dot com and I'm gonna click add to whitelist my domain and now I have this code right? So I'm gonna copy this code and now I need to insert this code to the back end of my Wordpress site so I could copy the code again from this main view over here. If I click copy code, I'm going to go into this tab which is the back end of our Wordpress site and I have a Wordpress plug in installed called insert headers and footers. You could get it easily. It's a free plug and you can get it from the plug ins menu. Um you could also add header and footer scripts through a file transfer protocol service like file zilla or cyber duck or transmit. You can also do it directly into the hard coded files from within Wordpress. There's a lot of different ways you can get code into the header or the footer. I'm going to add the script into the footer by pasting it in and I'm gonna click save and I might have to clear my cache but let's go to our website here and reload and see if we see our facebook widget appear Sure enough here is our facebook widget that pops up. And if I click chat, it's gonna log me into facebook to continue my chat. So I'm gonna quickly log into facebook sign in and now it loads my previous chat history. So it says, Hey Isaac, I'm Jackie, you're friendly Subramanian neighborhood chatbot. How can I help you today? Sectional shop flash sale, contact support or archetype of message. Right. This is a fantastic experience for users to have, especially that they especially because they could continue this conversation in facebook messenger. I want you to realize the importance of that in the past. If I was chatting on the website, I was always nervous if I closed the page, if the chat got disconnected, what could happen now if I start a chat on the website through facebook messenger. Not only am I getting contact information, Not only are you collecting leads off the bat without even asking for an email address. All they did was interact with your bot and you have the first name, last name, email address, location, gender. It's incredible. But you could continue to market to these people when they're on facebook later on at night they're using facebook messenger to talk to all their friends and they could continue to get back in touch with you because it's a familiar platform. Facebook messenger. The actual app on your smartphone is such a familiar platform to so many people that there's literally nothing you can compare to the power of starting a conversation on your website with a website visitor literally through a chat icon. That is a replication of the facebook messenger app is fantastic. Um, so again, obviously you're looking at social media's widget, I didn't put in, I don't have a widget for us to put in at this point, but this is the idea of adding your facebook chatbots to your website using Wordpress. There's nothing much more to it than this, right? All the other sophistication and all the other. Um, and and the success of how well and how efficiently you engage with your context comes with how you build your body, how you build your welcome page, the the willingness to overtake with a human interaction when there's a complicated question. So there's a lot of nuances that go into it, but there's no reason why any of you should not go and add these elements to your website and add your facebook chat bot to your website. If you're not using live chat, you should do it because you're gonna, you're gonna start building your email list with with, you know, it might be, you might you might be converting 10 2025 30% of your website visitors. It's huge. And if you are using a live chat service like live chat or whole arc or hubspot, I would recommend for sure at least 123 months using the facebook embed widget after you've built some chatbots out. Um, I think it's a really fantastic tool. In the next lecture, we'll talk about how to add this widget to Shopify because that's also a very common CMS system that is used and we'll be off to the races from there. I hope you enjoyed this lecture and I look forward to seeing you guys in a few minutes in the very next one.