Who Can Use Messenger Bots to Their Advantage
Isaac Rudansky
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Who Can Use Messenger Bots to Their Advantage
howdy chat pot fans and welcome back in this lecture, we're gonna briefly talk about who could benefit from using chatbots with mobile monkey on facebook messenger. So it's pretty straightforward agencies and freelancers, this is a big audience and I know that many of you are either working at an agency, are running your own small agency or working as a freelancer. You could sell facebook chat bot marketing services to existing clients. I'm gonna create a lecture or a section of this course a little bit later on that goes into this in more detail how to price the services. But building chatbots for your customers for your clients, if you're, let's say you're helping them with conversion rate optimization or you're building them landing pages or you're working on even S. C. O. Or you're working on PPC, this is a very natural building chatbots and managing the chatbots, it's a very natural way to increase your agency offering. You could charge a good amount of money for it and it's somet...
hing which is very, very interesting when you bring it up to clients over the last while that we've been doing this here. I don't think we've had a single one of our clients turned us down or not. Be extremely excited about building these chatbots in house marketers. Many of my students are in house marketers at other companies. So if you're in charge of the marketing or digital strategy for your brand, whether it be e commerce legion or anything else, this is a great value add that you can bring to the table and say, hey, we could build chatbots and we could do this effectively? It doesn't take a lot of money, The conversion rates are gonna be through the roof, the engagement rates are gonna be through the roof. Again, I've said this and I want to reiterate this, it's the cheapest way to get high quality leads and it's an effective way of bringing a bottle necked mobile experience to a mobile friendly mobile optimized platform if you're a small business owner. So if you're watching the course and you run a business and you're sort of dabbling with PPC or you want to generate leads through internet advertising, this is a great place to start. I still am a huge fan of google ads, it's my sort of, my passion where I got my start in this industry. It still works incredibly well, but this isn't, I would say it's as good if not even more effective for a tight small budget is, you know, using facebook chatbots to engage and to nurture elites, they're easy to build right. It doesn't take that much time. They don't take that much maintenance once you go through this course and once you learn the best practices in the actual step by step techniques to going ahead and building a bot using mobile monkey, you'll be able to test many different marketing messages and again, it's the cheapest channel to test out those marketing messages on right now. Um, so a lot of students have been asking, Are there any brands, are there, are there any type of industries that Facebook chat about marketing will not work for. And I've thought long and hard about this and I've been through my client list and we have had over 450, well over 450 individual companies over the last few years work with us to develop digital strategies. We have many of those are current clients and I cannot think of a single one that facebook chatbots built through mobile monkey would not be effective for. You have e commerce brands. Um if you're promoting event registrations or webinars, service businesses and we've already taken care of 90% of clients, right legion or affiliate marketers, online educators, if you're selling a course or um if you're a college higher education healthcare legal, if you're a community manager, if you're working on just building other brands, facebook pages or your own facebook page, I really can't think of a single niche or vertical that I've seen that this type of advertising and marketing does not work wonders for every single chat about that we've built has outperformed other forms of marketing other channels by a large margin in certain, in certain dimensions. So you should come away feeling very confident that you are in the right business, you are in the right course and you're going to be able to build, highly effective, highly profitable, highly efficient and useful chatbots through mobile monkey through watching this course with me for your business. And it's gonna be really super exciting. Looking forward to seeing you guys soon in the very next lecture.