Planning Four Chat Blast Ideas - Part 2
Isaac Rudansky
Lesson Info
51. Planning Four Chat Blast Ideas - Part 2
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Planning Four Chat Blast Ideas - Part 2
how do you chat about fans? And welcome back continuing along this last lecture of planning our chatbots. I also wanted to point out that when you're doing this sort of draft and you're doing this diagram and you take a few minutes to do it. You also have a much easier time creating and organizing your pages when you go and actually when you go into mobile monkey to start building out these bots. So now I know just for example, for this one, I need a quick question um I need a text widget, I'm gonna have to type in widget and this is my structure. I don't need to sit and think and and just sort of stressed out about building it right when I go into my monkey, I'm gonna be building it right from the from the get go, a new product line. Um now here's another good example of why it's good to draft this out because if I was writing, if I was doing a new product line and I just went straight into the monkey and I started designing a chap last for a new line of sofas that we have on our webs...
ite, I'd probably just go and add a gallery widget. I would say here's um here's a text, here's a text widget that says, hey, first name hope you're doing Well, here's a brand new line on our website, check it out. But now that I'm thinking about things in a more sophisticated way. I don't want to do that. I want to do it better. I don't want to just have a link of gallery of items. I want to use the psychological principles that I know I want to sell this. Well, I want to be a salesperson. Um And how am I gonna sell this? Well, I'm gonna do this by understanding obviously my business and understanding the selling propositions of the business. And I know for let's say this client um sofa, its price, its price and it's free shipping. Right? So goal here is to get um visits and sales of new products. Okay, um and what are the principles I want to use here? Again? We want to use some of these psychological principles. So maybe we'll do something like commitment and consistency, right? We haven't spoke about that in a while and we will speak about um We'll do we'll do let's say urgency again because it works, urgency, scarcity, maybe a sale. Okay, again, the same goal if we think about the Fox behavioral model is you want to um we want to increase motivation because perceived ability to buy a relatively affordable sectional or sofa online is high. So we want to increase motivation. So what does our baby gonna look like here? So now with my goal in mind and what and commitment consistency, I'm gonna ask a person, I might start off with a quick question. How are you feeling, right? How are you feeling? How's your day going? Okay, Then I'm gonna ask a person to choose a favorite. Right? So I'm gonna use a gallery or use three images, let's say three images and choose a favorite. Okay. With a text with a ah a quick question, would you? Right I ask them to choose a favorite of the three images. That's going to help me with consistency. I want them to choose one of the new products that they like and just that taking a stand psychologically primes them to comply with the future request to actually go and check it out online. I'm not gonna ask them to buy it. That's too much of a request, right? We're not obviously we're like we're not manipulating their minds in some very deep way by asking to choose a favorite but it's a subtle thing and it will make them more likely to click a link and check it out because remember we spoke about that idea of cognitive dissonance, if if if I tell you that I do like this one and I like this one the best. And then you say, well here's a link to go check it out. And I don't check it out. My my previous behaviors and actions seems a little bit not in line, a little bit discordant with my current decisions and where we as humans, we have a very powerful drive to rationalize current behavior to keep them in line with previous decisions and previous behaviors and previous attitudes, which is why printing them with some commitment and consistency is very powerful. We probably would not have figured this out had we not been drafting this out so I really urge you to do that. Um So we have a quick question we have. Okay great this is the one that we are going to say something in a text widget. Well this is a brand new text widget is a brand new line of product and I'm going to use some urgency saying quantities quantity is limited. Okay um by the way we'll take a screenshot of this uh this board and put it as a slide in case anybody wants it because in previous courses a lot of students have asked me for these slides. Okay now the competitive advantage let's take a look at how well do this and you know maybe we'll actually do a multi page over here. So this is what I like doing and we'll do this again with we'll do this with I. V. Hydration right? Because we all love I dehydration especially when we're hungover. So the goal of this blast is to educate and increase in awareness right? I don't expect somebody or anybody to go and book a $200 I. V. Hydration therapy in las Vegas from the blast. What I want people to do is start becoming very familiar with this sort of product line, become more aware of it and just remember it more when it comes time to um search for a hangover cure or other reasons or other um potential benefits that people have been getting from these I. V. Hydration therapies. So the goal is for awareness. Um I'm gonna establish likeability because I know that's the voice of the branding of the client. So I haven't I'm gonna have an easy time likability. I'm gonna have an easy time establishing establishing likability and let's try to use something. Remember we talked about social proof right? That's a big one and this is a good client for it and we haven't spoken about it yet in great detail. Um This is interesting. I think we're gonna need our calls to action to both do two things increase motivation because it's a new product and people don't really know as much about the benefits. Um And we're also gonna need to increase perceived ability because I think a lot of the fears of I. V. Hydration therapy is whether or not it's safe. And that's if if a person feels that this is dangerous that's going to be the type of thing which perceived ability. Well it's sort of overlaps. It's like I'm not really motivated and I don't really want to do something that I might think it's I think it's safe. I think it's complex. I'm not sure how it works. So they perceived ability as people probably don't really know the process of how this works. Um So we're going to teach them that as well. So let's go ahead and build our bodies. So I want to start off with a question. I'm gonna start off with a quick question and that question is gonna be I think and this can always be changed later. Have you used this before? Have you have you done I. V. Before? Okay. And then we'll have a branch so we'll have to. Mhm. Yes over here. No over here. Okay we'll have a branch and we're gonna send these different pages. So we're gonna have an associated page. So I call that a P. And ap an associated page in my branch. Now if somebody has done I. V. Hydration therapy before I'm gonna ask them what they used it for. Okay for what? And I'm gonna offer some options like hangover um Skin flu um headache. Okay maybe I'll just let this be a free form text also. I'm not sure. Jet lag. Right these are all the different uses and then after they answer that I'll be like well we have this educational content on our website that talks about all these different use cases and what they're used for. You'd be surprised to know how many people use I. V. Hydration therapy for jet lag and headache. Most people think that it's only for hangovers. And a link to the site. Okay and that's a good funnel for people who already have tried I. V. Therapy and I'm also gonna be saving this as a custom attribute. Right So I could use this in future campaigns. This is really powerful stuff. Now, if somebody answers no, I've never done I. V. Hydration therapy before. I'm gonna say like, I'm gonna ask him a question, what's holding you back? Okay, what's holding you back? And this is actually getting out of the, this is getting out of the, your typical structure of a blast and we're getting more into a complex bot, but what the hell? Who cares? This is going to be great. Um what's holding you back and then we'll give them some options like safety um needles, I don't like needles, I don't like strangers with needles. Um the cost time or like, you know what the hell is ivy? Anyway, maybe they should know what it is, right? So I happen to know and we happen to know that from our clients that your typical um reason for people being hesitant to try, I'd be hydrogen therapy is safety. Um but if we didn't know that this would be a great way. This is, this is like, this is like a survey or a poll embedded inside a chat blast. And this would actually be, again, we could save this as a custom attribute. We could save this as a custom attribute. Then we can start building audiences around people who have tried hangovers. People who have tried I. V. Therapy for skin problems. People who have tried I. V therapy for flu. People who have not tried I. V. Therapy out of fear of safety, people who have not tried that HIV therapy because it's too expensive. We could actually have all these audiences segment out and use these audiences and buckets of like people in future campaigns and give them very specific content. But anyway, back to the main programming down here, we'll have something like once they tell us what's holding them back will be like, well um here's a link to our what's in the bag, what's in the bag piece of content on our website that talks in details about that talks in detail about the safety, why it costs, what it costs, what the um what the precautions are, how you go and get a physician's review very different than this content, right? It's different. But because my goal from the get go was to educate right and give awareness. The goal was to give was to educate and give awareness. I want to be able to segment out properly. So these people see this content. These people end up seeing this content that's more particular to them. Like ability is going to be addressed throughout the bot as we as we build it and as you write it, like ability is really about the tone and personality of the voice, social proof um is going to come in, I didn't really put it in but it's going to be in here because I'm gonna put I'm gonna explain how people who haven't, who have tried, don't realize that you know, we we've served so many people like you have tried it for this and social proof will also come in at this stage. Okay, so I need to remind myself about that social proof. Social proof. So I don't forget because without social proof, without tribal identity, without likability, all the drafting and all the planning in the world is not gonna work. So here we have four in my opinion, seriously solid chat blast drafts that we're going to build. These are gonna be real. This is the stuff we built for our clients. These are not so complex. The last one's a little bit complex, but these are templates that you could use and I'm sure that you have tons and tons of ideas that will be effective for your own businesses. So in the next lecture we're gonna go into mobile monkey, we're gonna start organizing our pages for each one of these blasts and we're gonna start putting them together, building them, really giving them all the detail and color and we'll send one out and we'll see what happens. So I'm really excited. I look forward to seeing you guys soon in the very next lecture