Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
Lesson 100 from: Facebook Chatbots: Generate Leads and Sales EffectivelyIsaac Rudansky
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Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
Lesson 100 from: Facebook Chatbots: Generate Leads and Sales EffectivelyIsaac Rudansky
Lesson Info
100. Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
Lessons
Chapter 1: Introduction to Facebook Messenger Marketing
1Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Chapter 2: Example Use Cases for Facebook Messenger Chatbots
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
Chapter 3: Psychological Principles of Persuasion in Effective Bot Design
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
Chapter 4: Building Killer Chatbots With Mobile Monkey
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
Chapter 5: Learning All About the Mobile Monkey Chatbot Builder
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List
60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26Chapter 10: Building Our First Mobile Monkey Drip Campaign!
85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39Chapter 11: Using the RSS Blaster in Mobile Monkey
89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
Chapter 13: Understanding Your Mobile Monkey Audience Insights
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance
101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!
103Thank You, Getting Help, Final Thoughts
04:16Final Quiz
104Final Quiz
Lesson Info
Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
howdy chatbot fans and welcome back, let's take a look at bot analytics in mobile monkey and we'll see the information that mobile monkey provides us from a data analysis perspective. So back here in mobile monkey we're gonna go and click on bot analytics. It's the last option under audience insights and I'm going to see a few different interesting charts and graphs. So I have total contacts, new contacts, conversions, sessions on the left hand axis is the number the volume and on the bottom access on the X axis is the date. And that's the same for all of these charts in the upper right hand corner of the dashboard I have a date widget and a date picker and I can change the date range similar to any other date range picker you've ever seen. And let's say I go for the last 90 days I click apply, I'll see these graphs update and change. So total contacts very simply is the total number of individual contacts in my mobile monkey database. So in my example we see that we have june 30th bei...
ng the beginning of where we started adding contacts. And if I hover over It'll show me at each interval, the number of contacts in the system, so we went from 87, etc, you know, going on from there. New contacts just shows the number of new contacts very simple being added to the system and it's not an aggregate, it's not a total number of contacts. So whereas with total contacts, each segment I have been increasing with new contacts, there have been some more spikes in certain time periods where there were more contacts and then we dropped off a little bit. So the new contacts chart is really helpful if you want to know how certain campaigns you're running are performing when you tie those back to the dates those campaigns have run conversions is if you're using forms and you're tracking specific answers to specific form questions as a conversion, this will show you the total number of conversions. 43 conversions on june 2nd hover over any interval to see the individual data point and under sessions it's just the total number of boats sessions, conversations that have happened with the bot. So I see the 21st of july we had 2300 sessions. It was a big jump and again, I could always just change my date range date range around. I usually look at the last seven days or yesterday, five looking at it more regularly and these charts will obviously update and we'll see how that information looks in that date range. So that's by analytics, there's nothing to export here. But it's a great place to come and see how things are performing, how many contacts are getting. If you're doing facebook messenger marketing through bubble monkey for your clients and if you have clients, you absolutely should be doing this. These are some great charts and graphs that will help you show the effectiveness and the productivity of the work you're doing on their behalf. So that's audience insights, contacts, audiences, forms about analytics. I hope those lectures were useful. And I look forward to seeing you guys very soon in the very next section.
Class Materials
Bonus Materials with Purchase