A Few Useful Chat Blaster Use Cases
Isaac Rudansky
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
A Few Useful Chat Blaster Use Cases
alright chop off fans in this lecture, we're gonna talk about some common chat blaster use cases just so your wheels could start spinning Some easy ideas and and by no and by no means is this an exhaustive list of ideas. But these are some of the chat blasts that I've run that have been successful. And of course these are chat blasts that I'm sure 99% of you could probably run in your businesses promoting a limited time sale. Right? So if you're, if you're an e commerce business, which many of you are a very common thing is to run a sale. So you could use chat blasts to promote a new limited time sale. Remember some of those psychological principles of persuasion, If you're promoting a limited time sale, then you want to convey that sense of urgency in your chat bots and we'll talk about how to do that offering customers a coupon code, right? You might be running certain types of sales on your website, but you might want to send out a special coupon code to your facebook subscribers. T...
hat's a way to make them feel sort of there on an exclusive platform. They have an exclusive coupon code. Uh, and that could be something which is very successful running a poll or survey. I gave you that example in a previous lecture that we did a design contest for one of our higher end clients, that's sort of like a contest. But then you can run polls of of what products are people's favorite products, surveys about their experience with your brand and then you can start saving these custom attributes like we spoke about as a net promoter score. How likely is somebody to promote your brand? How happy like starting putting together a happiness scale polls or surveys are really good for that. Um that will allow you to ask your customers for a referral. So you could use chat blasts to send out a referral request or a special link that people could share if you connect mobile monkey to something like that ambassador and you could send them, you could send out a referral request or or you know, promote my brand, our brand request uh, to your happiest and most engaged previous customers. Like I said, running a contest. I'm sure that many of you guys can think of different ways to engage an audience will build out a chat blast in this lecture about running a contest um promoting new content on your site. Do you have a new e book? Do you have a new case study? Do you have a new testimonial? You have a new blog post. All these pieces of content could be promoted through facebook messenger through chat blasts. You could introduce a new product if you have a new um a new line or a new version of a product, you could also promote a new way to use an old product. News is very effective. I talked about this a lot. This has been the case for many, many years in advertising. Um Going back to David Ogilvy Days and Claude Hopkins days and this is going back into the early 1900s that people have always found that when you advertise something in the form of it being new or a new product or a new way, a new way to use an existing product or a new addition or change to a current service. Those types of messages are much more appealing than the similar messages that contain the same information, but not phrased in a way that is new or it's promoting news promoting a new service or updating to an existing service like we said. And then you could also just use tap class to highlight your unique selling propositions. What makes your brand special? What do you offer that your your competition doesn't, your marketing techniques can't just be buy from me because I want your dollars and don't give them to the competitor. Right? That's a selfish ask. And you and embedded within that subconsciously or subtly is like you should, you should potentially sacrifice for my sake. But we would never do that. If we're making a buying decision, we would never um sacrifice an advantage of ours for the sake of helping some consumer brands, some, some retailer. So your your your requests and appeals for people to buy from. You can't just be like here, here we are like just give us the money and not our competitor the money because we're here and we're asking for it. You need to offer the consumer something that's advantageous about your product, give them a promise that your your competitors aren't making tell a story that your competitors aren't telling. That doesn't necessarily mean that you have to be distinctly different on every dimension from a company from your competitors, from your competition. Doesn't mean that at all. What it means is that you need to talk about your products and services in a way that tells a story that not everyone else is telling. So if it's about your manufacturing facilities or if it's about the quality of craftsmanship in your product or is it about the range of options or if it's about your quality of your customer service, whatever it is, has to be phrased in like, you know, we're taking a gamble on you, we're investing in you as the consumer, in your success and your self satisfaction. We want you to return that and reciprocate that and invest in us. So that's a way using. And chat blasts are just the medium to get that message across effectively. And like I always talk about when we talk about marketing psychology, the mediums will change five years from now. There'll be other channels. Five years ago, there were totally different channels Now, facebook chat about marketing is, is extremely hot and it will remain hot for a long time. But what hasn't changed much in the last 100 years is human nature. What hasn't changed much is how people basically relate to advertising, how they make their buying decisions, which brands they have affinity for, and when you understand those concepts, then you'll be able to use the mediums, the channels to your advantage. So those are some example, chatbot use cases. I look forward to continuing this chat blaster section in the very next lecture.