Creating a Connection to Gotowebinar
Isaac Rudansky
Lesson Info
93. Creating a Connection to Gotowebinar
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Creating a Connection to Gotowebinar
already tapped by fans and welcome back in this lecture, I'm gonna teach you step by step how to create a webinar funnel and send that webinar registration data to a program like go to webinar right inside mobile monkey using a zap your connection that we're gonna build together. Let's go dive back into mobile monkey. And I'll show you how we have this set up. So it's going to be similar to what we did with sending data to google sheets. I created a webinar registration form page which just says, do you want to learn five secrets for optimizing your google ads campaign on a shoestring budget. It's a webinar that we've run before sunup for a 3 33 30 minute webinar. This coming thursday at five PM, just answer a couple quick questions and I have a new form and I titled it to go to webinar registration form and I asked for email and phone number. Now you might ask. It's it's sort of rare to ask for a phone number for signing up for a webinar in some b to B cases you will, but you're going...
to ask whatever questions that you want to ask to get people to sign up for a webinar. So we have our webinar bot funnel set up now we're gonna go over to our connections and we're gonna add a new connection, a web hook again. And we're gonna title it, go to webinar um five PPC tips because I want to make sure it's the right webinar webinar connection, we could add a description if we want to, there's no need to do that right now. And I'm gonna leave the connection type continuously, send contact data from an audience just for the sake of simplicity. And for this example I'm going to use all contacts as the audience. But in the real world you would only want to send the people who filled out this form through zap peer into. Go to webinar Now we need to configure our U. R. L. So of course, you know, we need to go back to zap here, we're gonna click make a news app in our zap your account and we're gonna follow the same original process, we're going to name our app. So just quickly go to webinar from mobile monkey. Okay? And we're gonna search again for web hook and we're gonna click web web hooks by zap here. And we're gonna again select catch hook. Because we're sending data from mobile monkey into this web hook, save and continue, skip the next step, continue. And we have our U. R. L. That we can copy to clipboard. I'm gonna copy that you are l to our clipboard. Go back into mobile monkey. Basically you are l there were going to post the data because we're sending data from mobile monkey into that web hook and we're gonna add the attributes that you want to send. So that's how you want to send again first name and the value is going to be a first name last name and the valley is going to be last name email address because we need an email address for people who sign up for a webinar and let's say we're going to send phone number as well. And I can search for that custom attribute that I just created and I could test the connection to make sure that the U. R. L. That zap your provided me is working as it should be. So I'm gonna test connection sample test just write some tests here and a test number and send the test and the response was a success and we know that the U. R. L. Exactly provided me is working as it should be. I can X out of that dialogue and I'm going to toggle this connection from draft to active. Wait for it to save up here now that it's saved. Fantastic. And I can go click again on connections and I can see that this go to webinar connection is active Now we can go back to zap here and continue working on building out the zap. So I'm gonna click ok I did this because I can figure the U. R. L. Now it's looking to retrieve some information from mobile monkey. So I'm gonna go to mobile monkey. I'm gonna go to my pages and I'm gonna go to my webinar registration form page And I'm gonna test this page and messenger by opening up the test select get started because I deleted because I deleted myself as a contact I have to click get started again opting in and I got the welcome message but I'm gonna go back here again and delete myself as a contact if I'm in here. Okay I'm not in there I'm gonna go back to connections and I'm going to I'm sorry I'm gonna go back to pages and I'm gonna test this page in messenger. Do you want to learn five secrets for optimizing your google ads campaigns on a shoestring budget Isaac Please tap your email address below click it. She asked me for my phone number what's your phone number? It is 516 - 763254. Not my real number but great you're all set Isaac we'll send you a reminder an hour before the webinar begins. Okay now let's go back to our zap to see if the zap processes information. Great. The test was successful so all the hard parts are in place. The bot flow one the bodies flow is working to the U. R. L. As appia provided us is working and three once we and three once we turned the mobile monkey three once we turned the mobile monkey connection to active we know that mobile monkey is successfully sending that data in twos appear. Now all we need to do is tells appear to take the information that it received from mobile monkey automatically and send that to go to webinar so we're going to continue. So we're gonna click continue and we're going to search for go to Webinar. It's a premium integration. So that means you need to have a premium subscription to zap here. It's a few bucks a month in order to use it. And they actually want to happen in this zap is to create a registrant and go to Webinar. That's the whole purpose of this boat funnel. We're taking the webinar sign up experience and we're putting it all in messenger and we're doing everything else behind the scenes. So you want to be able to create a register. And so I'm going to select that and click save and continue. I'm going to connect my go to webinar to zap here by clicking connect, I'm gonna select allow and boom we're all good to go. So I have my go to webinar account connected and I'm going to click save and continue and I'm gonna search for an upcoming webinar. So back in and go to webinar I made a sample webinar and I scheduled it and I'm gonna use that as the webinar. I want to add registrants to from this mobile monkey funnel. So I'm gonna search and I'm gonna select this sample webinar. First name is going to be a first name, last name is going to be last name from the web hook. So I'm gonna select email is email. Beautiful. And I'm going to go and click continue. One thing I want to note is that it looks like go to webinar does not allow you to send a phone number into go to webinar from mobile monkey because they don't give you that option. I usually do this with zoom and some other Softwares that do allow you to send phone numbers in but that's okay. So we don't need to send phone number but the point is that we send first name, last name, email and other attributes that might be important. And we're gonna go ahead and click continue. So I have a sample first name Isaac Rozanski and my email address and we're gonna send this test to go to Webinar and then we're gonna look at go to Webinar to see if the registrant was actually successfully entered. Sos appears showing me that test registrant was sent to go to webinar just now. Let's go actually see and go to webinar. If that's the case, I'm gonna scroll down so I'm going to scroll down to my registrants and view if there are any registrants. And sure enough here I am Isaac Budiansky just sent by Zap here. I just want to pause for a moment to express how powerful this is. You're taking a an experience that typically was done over email over traditional forms you're pulling it into the most social mobile optimized, most heavily trafficked chat platform in the entire world by far and you're building things in a way that allows you to automate these processes completely behind the scenes without writing an ounce of code. You could be signing up hundreds of webinar registrations through facebook messenger, sending that web hook through zap here in to go to Webinar and then automatically have a drip campaign to remind people right before the webinar starts 30 minutes an hour, five minutes before the webinar, your attendance rates are gonna go from 15% which is your typical attendance rate is going to double or even triple Larry King was just telling me how he's seen 30 40 plus percent attendance rates by doing it in messenger versus your typical 10 to 15% attendance rate by doing this over email. So it's what we just did. Step by step is enormously powerful and it's like super, super exciting. But before we get ahead of ourselves we must go and save the zap. So let's go back to zap here, click finish. And don't forget to turn the zap on by toggling it on. And then we could return to our dashboard, make another zap or see the zap on our dashboard. I'm just gonna go back into mobile monkey to double check that this connection is on and they are both active. Fantastic! So this is really exciting stuff. So that is step by step, how to create a webinar registration funnel and process right in mobile monkey, send all that information through a connection from a monkey into zap. Your from's appear in to go to Webinar. Very, very exciting. And I am looking forward to seeing all the different and interesting ways you guys use connections in mobile monkey. In the next lecture, I'm going to show you how to set up a zap between mobile monkey and hubspot. I look forward to seeing you there.