Creating an Audience Based on a Custom Variable
Isaac Rudansky
Lesson Info
84. Creating an Audience Based on a Custom Variable
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Creating an Audience Based on a Custom Variable
the chapel fans welcome back in this lecture. Let's just quickly discuss audiences as they relate to custom variables. And this is sort of where we're going to tie in some of the information that we covered in some of the strategies that we've built up throughout this course. So if you remember we had the sofa company, right? And through some of the chat blasts we built for them, we were collecting some custom variables like, right, We asked them what they're in the market for. Um, we asked them how long they spend on their couch, You know, that was a throwaway one when we recorded it. But the point is that we recorded it as a custom variable. If we remember the ivy company, right? We asked them, we ask our users why not? Like what's, what's their fear of using the services? It that needles are scary. Do you remember this? Is it that they think it's too complicated. They're not sure how it works for the customers who have used our service. We asked them what did they use it for? Was it...
for headaches? Was it for the flu? Was it for food poisoning hangover? Jetlag. We had the medical supply company. Right. That sold portable oxygen concentrators. We asked those users, um, what was the most important feature feature? Right. We asked them about price. We offer them to choose price. Battery, if you remember if you recall and wait, I'm glad that you all remember this. So these are some custom variables that we've been collecting through our marketing campaigns. This is useful information. Why? Because now we can create audiences around these variables and follow up with more personalized and more direct and more relevant marketing information. So for the users who said battery was the most important to them, what are we going to do when we get in a new shipment of oxygen concentrators that have a really great battery? We're gonna send these people who expressed that they're interested in better batteries, information about our better batteries. Hey, we just got in These great units that have batteries that last all day longer than the last model or the last version. They're yours now for 20% off. Sale ends tomorrow for the people who were interested in weight as the most important feature. We're gonna send a marketing message that says we just got in the lightest weight oxygen concentrators that we've ever had? They're yours for 20% off And the and the sale ends tomorrow for the sofas. People who are in the market for sectionals and they self identified as being in the market for sectionals. What are we gonna send them? What type of chat blasts will we send them? What type of drip campaigns will we send them when we send them gallery widgets with pictures? What are we gonna send them when we send them lists with links to the website. What are we gonna send them when we send them product guides and blog posts. What are we gonna send them Information about recliners? No, because we don't have to because we're using mobile monkey because we're the top 1% of marketers in the entire world. So we're gonna send them information about recliners and what they self identified as being in the market for. That's the power, that's the real power of audiences. As you collect these custom variables, you collect these characteristics from your customers and you use that to make the campaigns more relevant and more specific and more targeted in the future, which ultimately increases conversion rate, increases profitability and increases your business. Let's go quickly into mobile monkey and see how this is done back in our audiences segment. We're gonna create an audience and I'm just gonna create one quick audience. Let's show you how you do it. And we're gonna call it in in market for sofas. All right, wait for it to save. I'm gonna find my custom attribute Which is in market four equals Sofas, people. I could also if if I'm not going to be as segmented or if my audiences are too small, I could do sofas and sectionals because those are sort of similar and then keep recliners separately. But I have 229 people on this list. That's good enough for me. I'm gonna save it. I'm gonna click done and that's an audience now that I if I want to go into a chat blast. I'm sorry if I want to go if I want to go into a chat blast, I go to my pages, I go to my chat blasts. I want to have my sofa media coupon. I might want to only send this to people who are interested in sectionals and I'll change the copy around here, will talk to us about sectionals or whatever it is. Um I actually want to change this just real quick, I'm gonna remove it, we're gonna do something like um couch that, which just seems pretty not funny, but also at least for now, not offensive until I find a better gift. Okay, now, if I wanted to create a chat last for just that audience, I can go back into my chat blast And create a new chapter last and then under audience, I would choose in market for sofas to that 20, people and I would send out a sofa related um chatbots. So I would check now I have my audience, I'll go find the page I want, which is, let's say, chat blast, sofa mania coupon. And of course we're pretending that I edited that chat blast to be totally sofa um specific. So images of sofas talking about sofas using the word sofas and all of a sudden it becomes more relevant, more powerful. So that's audiences. You now know how to create audiences. You now know how to use audiences. You now know a bunch of example, use cases for audiences, you now know how to create audiences out of your custom variables and attributes. And you now know how to begin using mobile monkey. Thinking about the end goal of which audiences you ultimately want to create that you want to use and where does that data come from? It comes from your own analytics, it comes from you knowing your business, It comes from using google analytics. It comes from surveying your customers asking your customers questions if you're not sure if you're not sure which attributes are important. Start off by just using your best guess. Ask those attributes in your chat bots when you run your messenger ads, when you do your facebook comment guards and then see when they come to your website, is there a difference and then you'll know, okay, that's an important attribute. That's not an important attribute. But most of you I'm sure we'll be able to look at your business and look at the history a little bit and just use your own good judgment and intuition what are important characteristics that will make up really effective segmented audiences. I look forward to seeing you guys very soon in the next section