Welcome back chatbots fans. Let's go and create an audience. So we're gonna navigate in mobile monkey to our audience page over here under audience insights and this is where we're going to be creating all our audiences. If you're coming here for the first time, then you'll probably have no audience is created. I already have a couple audiences created all contacts and all contacts since July 17. Um I can't delete them because they're in use in this is a live account and they're in use in other drip campaigns and chat blasts. Messenger, add flows and so on and so forth. So we're gonna go and create our first audience. I'm gonna show you how to create an all contacts audience. You're gonna go ahead and click create new audience and there's gonna be a few things that we're gonna do here. One, we're gonna name this audience and we're gonna call it all contacts and I'm just gonna level it. Um let's say V2, because this is the second one I have and I'm going to just simply click done. That'...

s how you create all contacts. There's no additional filters. Um there's nothing else to it on the right hand side here. You can see um a preview of all the contacts that are gonna be in your list is just a preview is not an exhaustive list of all the contacts and once I click done, I have that all contacts V created. It shows me the number of contacts 1392. That's the number of individual people on this list. The data was created. The data was last modified. Which user, if you have multiple users in your mobile monkey account, it'll tell you which user created that list. And I can do a few things. I can edit the list. I can delete the list and I can export the list. So let's say I export the list into Excel, click export. And mobile monkey will give me an export of my contacts, which I could then go and upload into hubspot into my crm. I could use it in my email marketing campaigns. Um, don't forget, you know right over here and look at all the information that comes in this export. We've got tons of great information profile, pic, U R L, location, time zone, gender. The amount of sessions they've had. And then also some of my custom variables like coupon opt in um whether or not they wanted an email, um preferred coupon. Some of my throwaway variables. Right. So I have lots of really great stuff. Um, but nothing. So I have lots of really great information over here and we'll x out of this sheet and go back into my little monkey. I can also delete this audience by just simply clicking delete to clean up my audiences if I'd like to. And that's that let me show you quickly how to create a gender based audience. So we're going to create a new audience and a lot of people don't realize that their gender based audiences are really great audiences to use because men and women respond differently to marketing messages in a real way and it will be worth your while as a marketer to understand that and to research and to learn what those differences are. So I'm gonna create an audience of all men. I'm going to add a filter. So the attribute and once I add a filter I could choose which attribute I want to filter by. So I'm gonna filter by gender equal male and click save. And once I started adding filters, it shows me which filters I have active in this audience, which I could also edit and delete. So if I click done, that'll be my male audience and then I can do the same thing. And it shows me the number of contacts and I can do the same thing and create an audience for all females, add a filter attribute, gender equals female save click done. And now I have another audience for females. And it shows me the number of females on my list. So right off the bat, I see that there's a lot more women responding to my marketing campaigns for this client than there are men and that already should tell you something about the types of products and and the type of the type of marketing you want to be creating for your brand, right. If a lot more women are responding and buying, then that's something that needs to be taken into account. In the next lecture, I'll show you how to create a time bound, custom audience and give you a couple examples of when those might be used. I look forward to seeing you guys very soon in the next lecture.

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Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

2,000+ classes ranging from fundamentals to advanced techniques.

Creating an All Contacts and Gender Based Audience

Creating an All Contacts and Gender Based Audience

Lesson Info

82. Creating an All Contacts and Gender Based Audience

Lessons

Welcome to Facebook Messenger Chatbot Masterclass

What is Messenger Marketing

Advantages to Using Facebook Messenger Marketing

How is Chatbot Marketing Different Than Other Marketing Channels

Who Can Use Messenger Bots to Their Advantage

Quiz - Chapter 1

Ecommerce Chatbot Strategies

Webinar - Event Registrations Using Chatbots

Lead-gen Chatbot Strategies

Using Chatbots to Promote Educational Resources

Using Chatbots to Stay in Touch With Your Customers

Calculating LTV and CAC to Formulate Incentive Plans

Ideas for Incentive Structures to Promote Through Facebook Chatbots

Quiz - Chapter 2

Commitment and Consistency in Chatbot Design

Increasing Customer Value With Reciprocity

Using Social Proof to Build Trust and Identity

Likability - Your Secret Weapon to Successful Bot Marketing

Using Scarcity to Drive Your Customers to Convert Faster

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

Quiz - Chapter 3

What is Mobile Monkey

Creating a Mobile Monkey Account and Connecting Your Facebook Page

Viewing Active Bots and Adding Users

Create Your First Chatbot

Quiz - Chapter 4

Widgets, Page Flow and Organization

Understanding Q&A and What They're Used For

Adding Q&A Items

Understanding Unanswered Questions

Configuring and Editing Bot Builder Settings

All About the Text Widget

All About the Image Widget

All About the Form Widget

All About the Quick Question Widget

All About the GIF Widget

All About the Attachment Widget

All About the Attribute Widget

All About the Connection Widget

All About the Email Widget

All About the Gallery Widget

All About the List Widget

All About the Navigate Widget

All About the Typing Widget

All About the Video Widget

Quiz - Chapter 5

What's a Chat Blast Anyway

A Few Useful Chat Blaster Use Cases

Chat Blasting Vs. Drip Campaigns

Planning Four Chat Blast Ideas - Part 1

Planning Four Chat Blast Ideas - Part 2

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

Building Our Coupon Chat Blast

Testing Our Chat Blast Before Blasting

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Building a Chat Blast to Drive Phone Calls

Building Our New Product Line Chat Blast

Building Our Competitive Advantage - Awareness Chat Blast

Analyzing Chat Blast Results

Why Are Lead Magnets Important

Installing Your Chat Widget on a WordPress Site

Installing Your Chat Widget on a Shopify Site

58: Installing Your Chat Widget Through Google Tag Manager

Link to Messenger and Adding It to Emails and Blogs

Adding the Checkbox Plugin to Your Web Forms

How to Use Facebook Comment Guards

Creating Facebook Messenger Landing Pages

Quiz - Chapter 7

What Are Facebook Messenger Ads

Messenger Ads Best Practices and Sample Strategies

Creating a New Messenger Ad Campaign in Facebook

Designing a Messenger Ad

Completing Messenger Campaign Creation in Facebook Ads Manager

Drafting Our Mobile Monkey Messaging Campaign Blueprint