Duplicating Your Ad Groups to Try Different Targeting Settings
Isaac Rudansky
Lesson Info
78. Duplicating Your Ad Groups to Try Different Targeting Settings
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Duplicating Your Ad Groups to Try Different Targeting Settings
Howdy chapel fans and welcome back in this lecture. We're gonna jump back into facebook ads manager and I'm gonna quickly show you how I would duplicate some ad sets. So I could test out some different audiences. So let's go back into facebook ads manager and here we are at the ad set level for this one campaign that we have running or this one campaign that we just created if you remember I added alcoholic beverages as an interest into this audience. So I'm gonna go ahead and edit this audience and I'm going to label it as such interest in alcoholic babes. Okay. That will just help me remember what exactly what I'm testing over here. So I want to duplicate this and do the same thing for females. Okay, I want to see how females perform in this audience. So I'm gonna just have this ad set selected and just simply click duplicate and I'm gonna have a couple different options. I could choose to have my ads showing instagram stories. If I want to do that, why not? We can see how it perform...
s. And I'm gonna duplicate it. And I'm gonna keep this default selection selected to duplicate this in the original campaign in the campaign that we're in right now. And I can also choose to copy a specific number of assets and I can also choose to copy this a specific number of times. For now. I'm just gonna copy it once because I only want to change one setting, duplicate that ad set and now it's called copy. I'm going to edit that name and label this women and it's also gonna be 35 plus. So I'm going to scroll down and the audiences and just switch this toggle to women. Everything else stays the same and published. Okay. And that's how it, that's how easy it is to edit an ad set. Now I'm able to give a separate budget. I could give a separate bid cap. I can do different things. Now. I can sort of push different, push and pull different level levers based on my demographic segments, which is exactly what I want to do. So I'm gonna close out this window and I go back to This one campaign that I'm interested in looking at and I should see to add sets. Okay. I have women, 35 plus us interest in alcoholic beverages. And now I think I want to duplicate these assets and try a different interest setting. And I also want to segment out by men and women. So I'm going to select both, Duplicate them. In the original campaign, one copy of each and click duplicate. I don't exactly know what my new audience segment is going to be, but I'm going to scroll down and we're gonna see how this could work. What's cool about doing it this way is I can now edit the audience for both of these assets at once. If you see that I can't easily change men and women because that's a mixed state because I have, that's what's, that's what's different between the two ad sets. But everything else I can change. So I'm gonna leave it 35-65. I'm gonna remove alcoholic beverages from the targeting. And I'm gonna ask Facebook for some suggestions. I'm gonna ask facebook to help me browse some different suggestions. So I see demographics, interest behaviors. The previous one was an interest in alcoholic beverage. And we could check demographics for, let's say education. What we found in our business. And this is something, which is true. This is actual data. This is not just conjecture. It's important. There's way too many permutations. There's way too many potential facebook options to start making your best guess is we know from research that 85-90% of reset ivy customers have at least a college degree. It's many businessmen and businesswomen, higher income bracket. Bachelorette and bachelor parties. That's who their customers are. So I want to go into education and look at undergrad years. Mm hmm. No, I don't like this Schools. I don't want to have to pick specific schools. Mm hmm. There used to be, Oh, education level up here. Okay. And by the way, facebook is changing this stuff all the time. It would not surprise me if we're gonna select a couple of these and we might get a warning that some of these are getting sunset ID. Um, so we're gonna do a college grad and you know what I'm gonna do. I'm gonna do master's degree and take off college grad and we're gonna keep it a little bit more narrow because a college grad doesn't really segment us out as much as we'd like to, So 51 million, maybe. Okay, 50, I think a master's degree would be a good idea to target in these two ad sets. So let's say, I'm gonna remove this one and we'll do this one, will have a master's degree. I'm gonna publish, okay, I'm gonna change the names shortly. I could have changed the name before I published, I can still change the name appear, but it's not a big deal to do it once we've published and close out this window as well. We just need to edit the name. Here we are. Edit, I can just hover over the pencil icon contains the name and we're gonna call this master's degree published, edit and call this master's degree as well. And if I was doing this again, I'd probably duplicate this another two times and instead of masters degree, have it run as let's say, a doctor degree because we do get a lot of doctors, um, and maybe do want an income bracket and things like that. But I also like for this business at least segmenting out by men and women. So now I have a bunch of different assets that are active in this campaign, I have different assets. If you go into any of these assets, you'll see that one ad, we'll double check to make sure that Jason code is still there and it's still proper, yep, it's all there, there we go. We have a great ad, we have some great copy and again, we could, depending on the budget, we can go further and in each one of these four ad groups, we could have, let's say three different ads or four different ads, 12 or 16 different ads and those 23 different ads inside the campaigns of the 34 ads could be running different copy, they could be running different images. The sky's the limit, the main thing to be concerned about when it gets down to a B testing and a B testing could really be, it's, it's a whole separate course is just make sure you're not spreading your budget too thin because the whole point of a B testing is getting actually statistically relevant and valid data about which variation is a better performer. You can't get that data if you're spreading the budget too thin between too many variables. So if you're spending, you know, 100 bucks a day run to add sets with two different ads in each ad set. Okay, that's plenty of a B testing, you have going for you with $100 a day right now, we have four ad sets with all the same ad, I think that's also good. Maybe I would add one additional and maybe test the image or test the headline copy or something like that. But this is definitely a good place to launch. It will definitely be getting some excellent data by doing it this way. Most importantly, getting that click and then getting the people into this extraordinarily exciting funnel through mobile monkeys chat box that we built. So that's really building the facebook campaign. So we're essentially ready to turn this campaign on and watch our click through rates skyrocket, our conversion rates, skyrocket, watch the amount of leads that we get for the lowest cps we've ever seen. I know that's gonna happen because we've been running these campaigns for a lot of our clients. Um and it's really awesome stuff. So that's building a facebook campaign in the next lecture, we're gonna go and tie up some loose ends with Q and A. And some other settings for our bot for this client. And I look forward to seeing you guys there in a couple of seconds