What's a Chat Blast Anyway
Lesson 47 from: Facebook Chatbots: Generate Leads and Sales EffectivelyIsaac Rudansky
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What's a Chat Blast Anyway
Lesson 47 from: Facebook Chatbots: Generate Leads and Sales EffectivelyIsaac Rudansky
Lessons
Chapter 1: Introduction to Facebook Messenger Marketing
1Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Chapter 2: Example Use Cases for Facebook Messenger Chatbots
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
Chapter 3: Psychological Principles of Persuasion in Effective Bot Design
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
Chapter 4: Building Killer Chatbots With Mobile Monkey
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
Chapter 5: Learning All About the Mobile Monkey Chatbot Builder
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List
60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26Chapter 10: Building Our First Mobile Monkey Drip Campaign!
85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39Chapter 11: Using the RSS Blaster in Mobile Monkey
89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
Chapter 13: Understanding Your Mobile Monkey Audience Insights
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance
101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!
103Thank You, Getting Help, Final Thoughts
04:16Final Quiz
104Final Quiz
Lesson Info
What's a Chat Blast Anyway
howdy chatbots fans and welcome back in this section, we're gonna talk about how to wield the mobile monkey chat blaster like a Jedi master. And truthfully, I was gonna put this section a little bit later on in the course, I was talking to Larry on the phone yesterday. He's like, no, I see you got to put the chat blast stuff right up front when you start building box. That's what everyone loves. It's one of the most exciting features. Um you know, you talk about the other stuff later, I said, okay, whatever you think is best, you know, your people better than I do for sure. Um so we're gonna talk about chat blasters in this section. We're gonna build chat blasts, we're gonna talk about best practice. But first, what is a chat blaster Anyway, so like I said, chat blasting is one of mobile monkeys most exciting features. It allows you to push a chatbot workflow to all your contacts, a segment of your contacts, any specific audiences that you create, which allows you to reach a mass audie...
nce at scale Really quickly. It's really cool stuff When done right Chat blasts can have open rates of upwards of 90% and engagement rates, people actually engaging and interacting with that boat flow upwards of 30%. Which as you guys know, who are coming from email, marketing is orders of magnitude more effective and more engaging than any other marketing channels, especially email within mobile monkey, you could schedule your chat blasts to go out later or you could send out your chat blast right away and I'll show you how to use those features of course you'll want to segment your blasts for more personalization and what do I mean by that? As you begin collecting a lot of contacts and we've talked, we've spoken about in previous lectures about custom attributes. Um, just getting even and even the attributes that come built in with facebook, like gender and location and things like that. Um, but you might be collecting custom attributes like title, company, name, company size, company revenue, what products of persons in the market for? Right? If you're those of you who are familiar with re marketing lists, if you've done adwords, this is a very similar concept. So the more personalized your chat blasts can be based on where you're sending them out and there are many very good chat blast that should be sent out to all your contacts. I'm not saying that every single chat blast needs to be sent out to a specific audience and even within your all contacts list, you're gonna have attributes that you could use with dynamic variables to personalize the message to each individual person. Um, which is really, really cool. Um, it's something important to remember when you're running your chat blasts is that you want to always offer your users a way to unsubscribe from these automatic messages because as you begin chat blasting, you might send out once every couple of days and then you're gonna also be running drip campaigns that might be sent out in in shorter intervals. We always talk about keeping the user experience as frustration free and as smooth as possible and that's something really worth keeping in mind. In the next lecture, we're gonna talk about common chat blaster use cases and then I'm gonna teach you how to draft out and start thinking about building out these, these chat blasts with a little bit of forethought and sort of what you want to accomplish with them. And we'll be off to the races and then I think, you know, today will send out an actual chat blast 2 to 1 of our clients. So it'll be exciting. I will see you guys in a few seconds in the very next lecture.
Class Materials
Bonus Materials with Purchase