Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
Isaac Rudansky
Lesson Info
87. Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
Howdy chat about fans and welcome back in this lecture, we're going to go and build and review our drip campaigns and this is a real drip campaign. I'm not going to go and build them out. Specifically step by step widget by widget because you guys are familiar with using widgets by now. Um and I don't want to waste your time, but I do want to walk you through the different drips I have set up for a client and then we'll maybe build a couple other ones for different clients just so you get an idea of how to do it. So let's go back and jump into mobile monkey and here we are in our bot builder. Remember all the building of pages and bot flows happened in the bot builder regardless of what you're building them for. So if you're building drip campaigns, you come back to the boat builder to build your drip campaigns, Remember this idea of organization of your page groups. So I have a page group here called new member drip pages and this is for new members who joined the all contacts audienc...
e to be able to send them out multiple messages automatically on specific time intervals. So let's open up this menu and I'll show you what I have built out. And this is actually a live active drip campaign that is currently running as we speak. So the first one and I like to sometimes number them in order. So I know which ones go out when um and that also helps me remember when I'm setting up the drip campaign automation schedules. It'll help me remember which one's which, this is an e commerce business. They sell sofas sectionals online called sofa mania. And the first one talks about how we offer free shipping on all orders. So I write hi first name, social media offers offers free two day shipping on all orders of sofas, sectionals, recliners and outdoor furniture sets to anywhere in the United States. And I say reply stop to unsubscribe at any time. You always want to give that opt out unsubscribe And then there's a text that says no minimum order required. This is really rare in the online furniture business by the way. So just something again, a value proposition quick question. Can I send you a link to our clearance sales page? I want to get them to engage whenever you can try to get that user to engage because remember what happens, it resets that 24 hour clock. Can I send you a link to our clearance sales page, throwaway variable? Yes please. I give them one option and if they answer yes, I have a texas as cool. Here it is and I offer them a button using the add button feature to the clearance sale page. So this is a good example of a drip, it's not too long. This is probably even a little bit longer than I typically would suggest for drips, but this one has been working really well for us now. The next strip and I don't need to. And when I'm building the pages, I don't decide how long afterwards I'm sending out these drips. I just build out the boat flows. I mean, and we configure those settings later on in later on in the marketing automation tool. My second trip is price match guarantee. So I want to talk about another value proposition that we offer first name sofa Mania will beat any price you find online for the same items we sell on our website. In fact, we encourage you to check out our competition before making a decision. I really like doing this. It's a little bit of a risky move. I've seen other companies do it. We've done it for some of our clients. When you're confident in your product, customers will appreciate that confidence by saying we're not looking to like undermine your intelligence. We're not asking you to not shop around. Right? We feel that if you do shop around and you check out our competitors were confident that you will see the value in our products. And when you double down on that and when you take a stand on that and when you give the impression to your customers that you're authentic and you respect their ability to make a decision for what's good for them. You're doing an incredible job as a marketer and we've seen this work really, really well. So look at this. So here are a few of our competitors. You can check in this text widget. We literally send them links to our competitor websites were offering competitor websites traffic to their websites. Okay, This is good marketing. Remember everything that I've been telling you is, it's not about what sacrifices your customers can make for you. It's about how authentic and how genuine and how much of a unique selling proposition you can offer your customers. So we send them a link to bob's to article dot com and dot com, three of our competitors and then another text widget. No one beats our prices. But if you find anyone that does well beat it, guaranteed. Okay. And then a link to shop sofa mania. So we want them to get a sense of what's out there. We want them to get a sense that there are other websites that sell similar sofas and sectionals to us for much more expensive. That there are other websites at our price point that have much more inferior quality sofas. So it's very, very powerful. That is the second drip message that goes out. The third drip message is a special sale and this is an evergreen sale which means that it's typically running all the time. If it ever stops running. We can always come back here and delete this page from the drip campaign special sale. Hey, first name We just added a bunch of sofas and sectionals to our clearance page and we mark the prices down even further reply. stop to unsubscribe at any time. Use coupon as some special to check out at checkout anytime in the next 24 hours to save an additional 20%. So we're using a little bit of urgency letting the customers know that after 24 hours this sale might not be around really makes them fear that they might miss out on a deal and no one wants to miss out on a deal. So it's a really good thing to have and then the shop the sale. So this is a great trip campaign just to widgets really quick, potent, powerful and that's that The fourth one that goes out is the Amanda sectional sales. So it's one of our best selling sectionals. People really like it. So first name our best selling velvet sectional just got reduced even further. Only a few of these are left in stock. So remember always having that opportunity to put some psychological principles of persuasion into your messages. This one is scarcity. Again, only a few of these are left in stock for just 4 99 with free two day shipping. That's a crazy, crazy deal again, like you talk naturally like like you know if I found this deal online and I was sending this to my wife like I would text like wow, this looks like an insanely crazy deal. It's just it's just natural like I don't necessarily would have that on my landing page. It wouldn't go in my most professional marketing collateral. But like, you know, it's natural language talk And then there's the gallery linked to the with a nice picture of the Amanda Sectional for 99 in the description. 38% discount comes in four different colors and a link to buy the sofa. Again, nothing overly complex. It's a great drip message. And then the last one we have in this drip campaign, choose the right rug for any room. And this is gonna go send people to a blog again. Remember drip campaigns are not like chat blast, It's not about selling. I wouldn't go and configure individual chat blasts to send them to one specific blog post. But as part of a drip campaign, it's awesome to just give out some good useful content. Hi, First name, can I send you a few professional tips on choosing the right rug for any room. Again, reply stop to unsubscribe at any time. And then they have an option over here to send me a tip. It's not associated with any page. We want to keep them in this boat flow check out this blog post. It'll give you some handy advice for choosing the right color shape, size and pattern, choose the right rug and there's a link to that actual blog post and this is a really powerful drip campaign that's working really well. We're spending money on messenger ads were using facebook comment guards were using landing pages were using these html elements. We're building our contact database through all these different lead magnets and a drip campaign is an awesome way to continue. Just to follow up with people who get into the flow with not aggressive non aggressive value propositions, useful information, letting them know of great sales stuff. That's not obnoxious giving them the option to opt out. It's a really, really good final. This is e commerce we have on the board a bunch of different ideas that you could build out for B two B businesses for webinar funnels and things like that. Once we get into the connections part of the lecture, I know a lot of you are waiting to figure out how to do this, how to get people send signed up for a webinar through facebook messenger. I'm going to show you so don't worry now that you have a good sense of what a good drip funnel looks like. I want you to start thinking how you would build your own drip campaign. Go into mobile monkey build out. It should only take you to 30 minutes, build out 5 to 10 messages, 1 to 2, Maximum of 4-5 widgets in each but flow. Keep everybody within the same page and also think about using your personalization using your custom attributes and remember you're not about. And remember this isn't about selling aggressively. This is just about giving useful information, useful content and not asking for anything in return. I look forward to seeing you guys very soon in the very next lecture, and I can't wait to see what type of creative drip campaigns you guys come up with to get incredibly powerful results and very high levels of engagement. See you guys in a couple of seconds.