Create Your First Chatbot
Isaac Rudansky
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Create Your First Chatbot
howdy chatbot fans. And welcome back, let's go ahead and create our very first chat bot. So we've connected our facebook page and we're gonna go over to the chatbots list and I'm gonna click create chat bot, we have a few different things we need to do over here. So first we're gonna name the chatbots, so I'm gonna name this sofa mania chatbots um test and I'm gonna connect it to a specific facebook page, so I'm gonna connect it to sulfa mania or in fact, I'm going to do because we're not gonna build that, but yet we're gonna I'm just gonna type in um Adventure, we'll call it facebook mastery of course test and I'm going to Limited to 25 characters and I'm going to connect it to our adventure media test page over here and I'm gonna create a brand new chat, but you also have the option to use different templates that mobile monkey has for you at your disposal. It's very cool. I give you, I I recommend that you take some time to go through some of these templates because you'll get a sen...
se of how different companies um might use chatbots to their advantage in different contexts, but um or you could also, another important thing is you could copy an existing chatbot that you have already built and I'm not gonna do either of those things. This course is built to teach you all the different tools and trips tips and techniques that you need to build these great chatbots from scratch. So we're gonna create a brand new chat bot. Now also remember one more thing, while I already have other chatbots associated with this facebook page, you could, you could associate multiple chatbots with a given facebook page, so I'm gonna go ahead and click create brand new chatbots and now I get dumped into the mobile monkey builder. This is where we're gonna be spending most of the time in the rest of this course, um this is like a dashboard, like any other software that you guys have used, there's a lot of things that we could do here, there are a lot of different buttons that could be clicked, there are a lot of different functions and settings that all work together in different areas of, of, of this user interface and we're gonna go through them, each one by one. But first and foremost we're in the pages section. Now, we're in the bot builder section under pages, that's where you first go. The bot builder over here. These three settings is where you configure all your bots, There's one bot builder depend, regardless of whether you're building a drip campaign or you're building a bot to interact with users through messenger ads or you're building a bot to send people to a landing page or you're building a bot for a chat blast. That all happens here. There's ways to organize that and we'll talk about organizing your box with groups and things like that, but all the bot building gets that takes place in this one section, There's nowhere else to do. And it's important to remember that because there's been a lot of confusion with, okay, I'm building a chat blast. Where do I go to build the body? It all happens here and it all gets organized with different pages. The important thing to begin under learning about our widgets and we're gonna talk about widgets in the very next lecture. Don't worry about how overwhelming all the software might look from the outset. We're gonna literally cover every single one of these things. In the very next lecture, we're gonna talk about widgets, what they are, how to start conceptualizing them. And then we're gonna go through each and every single one of these widgets step by step to understand their typical use cases and the specific features and functions that they each have. So I will see you guys in a couple of seconds in the very next lecture.