Why Are Lead Magnets Important
Isaac Rudansky
Lesson Info
60. Why Are Lead Magnets Important
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Why Are Lead Magnets Important
party chat about fans. And welcome back in this section, we're gonna start talking about lead magnets. Lead magnets are the tools that mobile monkey provides you that allows you to actually collect leads and contacts that you can engage with inside mobile monkey understanding lead magnets how to use them and how they work is extremely extremely important. So lead magnets allows you to use your existing marketing channels, your website landing pages, email campaigns to build out your mobile monkey audiences to fill up your mobile, your mobile monkey database with contacts. Um you are able to turn, like I said, your website visitors, your crm contacts, your email marketing campaigns and also your ad campaigns into powerful channels that will allow you to build contacts and mobile monkey without contacts. Who are you sending your chatbots to? Um with facebook comment guards, it's one of the most exciting forms of lead magnets and I'll talk about that in a couple of lectures from now. Um y...
ou could even use your facebook organic posts to capture comment to capture engagement with facebook chatbots to collect those leads into your facebook um into your mobile monkey system before building your bots, I strongly recommend and this is why we're taking a break. We built a few chat blast, We're taking a break. Now we're gonna talk about lead magnets, I strongly recommend you really familiarize yourself with these different types of lead magnet types and I also recommend exploring every single one of them I've seen, like we're gonna talk about html elements and there's a few different types of html elements, some of them work better for certain types of businesses in certain places. There's not really any hard and fast rule. Exactly. There are some, I have some suggestions and some best practices for you, but by and large you want to just continue to experiment with all these different lead magnet types to see which one works the best. And when I say best, I mean bringing in the highest quality leads that are most likely to engage with your chatbots for the lowest possible price per contact. And of course without contacts, How good or how worthwhile are your facebook building chops Because who are you going to send out your chatbots to if you don't have anybody to send them to? And it's good to, even if you're in house market or doing this for your own company, it's the same thing if you're an agency because if you're an agency, the value that you're gonna bring to the table for your clients is going to be teaching them and showing them how to collect more leads how to get more contacts through um mobile monkey marketing. It's not just about building the chat, but it's about also developing those audience, developing the list of who's to send them to let's do a quick overview of the mobile monkey lead magnet types. So first we have html elements and those include you have website chat widgets which which allows you to take your facebook chat bot and embedded on your website in the lower right hand corner. You know, you always see um live chat icons there. So you could replace that with your facebook bought funnels. Very, very powerful thing to do. You could have linked to messenger html elements, which is a link that sends the click to facebook messenger either on the desktop or mobile, a checkbox plug in for your forms on your website. I'll show you how to use those send to messenger plug ins similar to link to messenger. Um, slightly different use cases you have facebook comment guard which allows you to automatically sending a facebook chat about message to anybody who organically comments on a facebook post extremely, extremely cool. There's a couple of really fun ways to use facebook comment cards. You have Messenger adds, there are two types of messenger ads, there's click to messenger and then sponsored messenger ads, 90% of you are going to be using click to messenger adds 90% of the time. They're typically much more effective and you have a lot more control. You have a lot more opportunity with them and that's a really great way for ad campaigns and like I said, I've said this, I've repeated this a few times about the course. Messenger ads, click to messenger ads right now and facebook are the cheapest, most efficient, most effective, most profitable way of getting leads on the internet right now. Um, and I mean that sincerely and I'm saying that from a lot of experience and then you also have really straightforward landing pages that you could build literally within 30 seconds inside of mobile monkey that could help you or even work to replace your typical traditional funnels of gated content on your website, like case studies or webinar registrations, e book downloads and have prompt a person to go directly into facebook messenger. Um and then have that actually happened in messenger, have the gated content workflow happening Messenger, but you could prompt them instead of having a landing page on your site itself, you could have a button that will or or or a splash page or one of these landing pages that pushes the person pushes the user into facebook messenger which will give you a much greater chance of getting that conversion will also create the contact in mobile monkey. It will also give you the ability to get all their information and also give them the ability to finish the form, finish the conversation on their own time in a fully mobile optimized experience, which is really exciting. In the next lecture, we're going to start talking about each one of these lead magnet items, one by one, how to get them inside your mobile monkey dashboard and how to use them to collect leads and start building that database of contacts inside mobile monkey and I will see you guys in a few seconds in the very next lecture