Getting Approved for Subscription Messaging (14.2)
Isaac Rudansky
Lesson Info
102. Getting Approved for Subscription Messaging (14.2)
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Getting Approved for Subscription Messaging (14.2)
howdy chat about fans and welcome back in this lecture, I'm going to show you how to request an approval for subscription messaging through your business manager. So let's go jump in and I'll show you how to do that step by step. So you want to navigate to your facebook business manager for your page. Once you're in business manager, go ahead and click settings at the top right hand corner of the screen and then you're gonna click messenger platform. Once that page loads scroll down to where it says advanced messaging features and you're going to have the ability over here to apply for subscription messaging. As you see over here. We are already approved and I want to tell you something very interesting when we first submitted this for approval, we were actually denied. I then resubmitted our request with different language and we then got approved almost immediately. So if you do get denied the first time, make sure to keep trying again and I'm gonna show you a couple of tips for how ...
to actually get approved by whoever is reviewing this. I want to show you a screenshot of what we wrote the second time we had to submit this request. Here's that screenshot. I'm gonna blow it up a little bit so you can see it better. So this is what it looks like. First they showed me that the reason the request was not approved because it's e commerce, it's it's it's promotional in nature and remember this request is basically trying to overcome that 24 plus one rule where facebook wants to believe that you're gonna be sending non promotional, helpful blog related content related messages, helpful messages and not trying to sell. Okay, so you have to phrase your requests in that way. So I selected that describe how your page will use the subscription messaging feature. We selected news, provided additional details. So listen to what I wrote and listen very carefully because this is the type of technique that you're gonna need to use if you want to get your e commerce or your business pages approved for this request. So I wrote, we acknowledge the previous disapproval and we intend to only send out news and blog posts to our subscribers that are completely non promotional in nature about the about college kids going back to school in the fall. This is an important lifestyle portion of our website and it provides educational resources only without any product information or prices. We are a startup company and we really need this feature to help us educate our growing online community of teachers, professors, and ambitious young students. We really intend to comply with facebook. I really appreciate you taking the time and effort to review our case. We appeal to their humanity. We told them what they wanted to hear and we were totally upfront speak when you submit this request, Another human being, another person is reading this and making a decision for you. So just be a human being, be a person. Don't try to be aggressive, don't say why you're so great. Just say listen, we appreciate you doing us a favor here and reviewing our case and then you have to give two examples of a message your page will send. Okay, this is very important. So look at my two examples. I was typing this quickly. So there's a couple spelling errors here. But you get the point was it was still approved how to ergonomically lift a sofa up a flight of stairs in your new dormitory, check out our website for more information or details. Another example is new york state has imposed a ban on chemically treated fabrics commonly being used in upholstery here is how to check what sort of chemicals maybe in your sofa before purchasing one online. Check our website for details. Okay. This content doesn't exist on our website. We don't have blog pages like this. These messages were never sent out and they probably will never be sent out. But that's okay. It doesn't matter. You're just giving facebook a couple examples and then saved it as a draft. But I've actually never tried to get our own business page. Adventure Media facebook page approved yet for facebook subscription messaging. I've just been too busy building bots for everybody else. So let's go do that right now together. So I'm gonna go into the business Manager for our Adventure Media Group account, wait for it to load up. I'm gonna go to settings. I'm gonna go to messenger platform and I'm gonna scroll down and this is what you're gonna see under subscription messaging. You wanna under subscription messaging, you wanna click the request button to request permission and here you're gonna get that dialogue. So I'm gonna say news and I'm gonna provide additional details. I'm gonna say Adventure Media is a leading new york based digital advertising agency and we help companies of all shapes and sizes improve their advertising performance with the latest strategies and emerging marketing channels. We intend to comply 100% with all of facebook's policies and our messages to our contacts will be non promotional in nature only updating our audience with relevant news and from within the online marketing world. This is a really important part of our companies culture. We are recognized as community leaders for the effort we put into our educational content. We very much appreciate you taking the time to review this request. Okay, let's give a couple examples of messages that will send out. One example will be is google ads just redesigned there advertising interface and dashboard. Check it out. Our team put together a few videos that help you transition from the old Adwords dashboard to the to the new google ad experience, check it out our website for more details. Another example, we're going to write um learn how you can use facebook chatbots to increase customer engagement and increased customer engagement and increase the attendance rates of your webinars Check out are website for details. Okay. And I'm going to confirm, we won't be using our page to send subscription advertisements or promotional messages. I will follow messenger policies and facebook community standards. We're gonna click save draft and then we're gonna click submit for review. Okay We received your request and review process could take up to five days but it usually takes faster than that and I'm gonna come back and check here in a few hours or tomorrow to see if we are approved and I am sure we will be. So that is how you apply and get approved for subscription messaging. Make sure you go ahead and do this. It's really really important because this will allow you again to overcome that 24 plus one rule. This will allow you to send out unlimited non promotional messengers and it will allow you to get so much more mileage out of mobile monkey. Um I hope you do get approved. If you follow my steps, you will get approved when I when I got this approved for so far mania for the e commerce site. Larry actually told me that he's never seen an e commerce store like that. Get approved by facebook if you just walk if you just speak like a human and follow their policies. There's a really good chance that you'll get approved and if you do get denied. Try again. That's it for this section about facebook compliance and I look forward to seeing you guys very soon in the next lecture, cheers for now.