Building Our Coupon Chat Blast
Isaac Rudansky
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Building Our Coupon Chat Blast
Welcome back to this exciting lecture chatbot fans. This is super exciting because we're going to actually go and build our first chat bots and this is a chatbot that we're going to send out. So really awesome. So let's go ahead and do it back in here in mobile monkey. And again we're building our first coupon sale chatbot and the beautiful thing is I know based on my on my diagrams and my planning exactly how I want to build it and what I want to actually build and what I want to say. Um so we're gonna start off with a quick question, so I'm gonna add a quick question and with a quick question, you always want to be engaging, right? We want to start off by asking the user a question and remember this is a sofa maybe like this is a and remember you have to also know your business. So who are your customers, what your demographics, what are people um you know sort of what are people like and make it relevant to your, to your business? So I'm gonna start off by saying, hey first name and...
if you don't get the twirly down when you open up the two squiggly bracket, sometimes you just need to type it in manually. Ah So I just sort of had this idea maybe we'll ask them how many hours a night they they spend on their couch, something like that. Okay, so again this is something to be light, it's to be engaging and remember we said if we if we get somebody to respond to our blast, we get to keep them on our audience. So it's also good to um engage even though that's the primary focus of a drip campaign, there's nothing wrong with making that happen in a chat blast. So we're gonna do a new attribute called throw away because I don't need to, oh I think I have a throwaway saved, right? I don't I don't need to save that attribute I'm not going to use however they answer this um in any specific way. So I'm gonna let them be a text response. Okay so meaning free form, I don't really care what they answer, I just want them to engage, I want them to engage with my body. Um Now I'm gonna respond with something light and fun. Maybe we'll do, let's say find a Jiff of like a couch potato. Um I opened up the Jif widget couch potato, I don't know, let's see This 1's pretty funny. You have the dog on the couch. Um and I'm gonna put in now a text widget that talks about the coupon. So first I'm going to type in widget maybe we'll do typing for four seconds or so four or five seconds, give it a break and we're going to now right in our coupon code so remember we want to do scarcity and urgency so I'm gonna type in first name so far mania is running LTD and promotion this week and we're offering coupon code only available available through facebook messenger. Use Code S. M. Special check out to save an additional 20% on any it's stuck item. Okay um Now we forgot one thing we want to go back to the top and I always want to write something like reply stop at any time to opt out of mess of messages from us Something like that. Okay now go back down here so use code sm special checkout to save an additional 20% of any in stock. So I'm gonna add a button that brings people to the website. Um shop sale now and put it in their website. U. R. L. I'm just gonna grab it, copy it simple paste and add the button and this is really a complete chat blast right now. We already added the button. Um We might want to add a couple of gallery links. Right that was one of the idea down here to add. So we have scarcity, we have urgency. There's only a few years. It's the sale's gonna end at the end of this week. It's exclusive which is great. Um Let's go ahead and add a gallery link of some of our popular products. Um I'm gonna put in typing first and I'm gonna say something like you know Do six seconds and then we'll put in um Okay it's just a prompt. Like here are three of our best selling items in case you wanted. Check them out. Um And we're gonna add a gallery link and we have to grab some pictures so I happen to know this brand very well they're a client of ours so I know exactly what are their best, I know I know what their best selling items are. So we're gonna take the bob's classic. Save the image 1st, grab a title, grab a U. R. L. And I'll even put the price here in the description. So for 69 48% off I'm gonna put the price here. And in parentheses how much percent off? 48% off? Um LTD or I'll say only a few left. Okay. Um And then I'm gonna can the U. R. L. If you have a person that the U. R. L. Field will allow a person to just click the image or click the link and go straight there. But there's nothing wrong with adding the button there as well. Um Shop now and I could put the U. R. L. Right there, add the button, I'm gonna add another item. Oh I gotta add the picture formatted as a rectangle. I'm gonna have to crop it maybe. So now I'm gonna be able to crop my image to a rectangle, drag it to center it how I want it, click crop and my picture should load nicely. In the meantime I will go get the next product. Um We're going to do This one here. Save the image, grab the U. R. L. Grab the title, put the image in U. R. L. At a button um description. I think it's 5 49 48. Force 5:49 39% off. So it's and add one more item and this one is going to be a love seat and we're gonna take this one, grab the U. R. L. Grab the title if you left, grab the U. R. L. At the button and we have a image and great so that's basically um a fantastic chat blast. We have a bunch of different widgets here and the fact that this was so quick to build, I don't know eight minutes in seven minutes something like that. So and I was doing a lot of talking and in a gallery which it takes some time. So it was just five minutes to build a really useful and what I think is going to be an effective chat blast. Um So what I want to do in the next lecture is test the chat blast before we actually send it out live to debug any issues that might happen. This is a very important step. I anticipate even though I think I built this well and I don't think there are any problems I anticipate there may be being something you want to change when we find some errors or whatever it is. So in the next lecture we'll talk about testing the chapel at the chat blast will actually test it. But I do hope you found this lecture exciting actually building a chat blast. And I hope that you're gonna be able to apply these same concepts to your own blasts, and I'll see you guys in a few seconds in the very next lecture.