Chat Blasting Vs. Drip Campaigns
Isaac Rudansky
Lesson Info
49. Chat Blasting Vs. Drip Campaigns
Lessons
Welcome to Facebook Messenger Chatbot Masterclass
08:17 2What is Messenger Marketing
09:07 3Advantages to Using Facebook Messenger Marketing
14:17 4How is Chatbot Marketing Different Than Other Marketing Channels
07:08 5Who Can Use Messenger Bots to Their Advantage
04:43 6Quiz - Chapter 1
Ecommerce Chatbot Strategies
09:59 8Webinar - Event Registrations Using Chatbots
04:13 9Lead-gen Chatbot Strategies
09:10 10Using Chatbots to Promote Educational Resources
09:42 11Using Chatbots to Stay in Touch With Your Customers
07:45 12Calculating LTV and CAC to Formulate Incentive Plans
11:06 13Ideas for Incentive Structures to Promote Through Facebook Chatbots
08:31 14Quiz - Chapter 2
15Commitment and Consistency in Chatbot Design
14:55 16Increasing Customer Value With Reciprocity
14:25 17Using Social Proof to Build Trust and Identity
11:41 18Likability - Your Secret Weapon to Successful Bot Marketing
11:07 19Using Scarcity to Drive Your Customers to Convert Faster
08:42 20Understanding the Fogg Behavior Model and How to Use It to Your Advantage
15:53 21Quiz - Chapter 3
22What is Mobile Monkey
04:12 23Creating a Mobile Monkey Account and Connecting Your Facebook Page
05:41 24Viewing Active Bots and Adding Users
02:42 25Create Your First Chatbot
03:22 26Quiz - Chapter 4
27Widgets, Page Flow and Organization
08:20 28Understanding Q&A and What They're Used For
02:07 29Adding Q&A Items
05:45 30Understanding Unanswered Questions
03:56 31Configuring and Editing Bot Builder Settings
03:31 32All About the Text Widget
06:45 33All About the Image Widget
00:55 34All About the Form Widget
09:47 35All About the Quick Question Widget
07:21 36All About the GIF Widget
02:40 37All About the Attachment Widget
02:07 38All About the Attribute Widget
01:30 39All About the Connection Widget
03:10 40All About the Email Widget
03:06 41All About the Gallery Widget
06:02 42All About the List Widget
02:32 43All About the Navigate Widget
03:03 44All About the Typing Widget
03:03 45All About the Video Widget
02:37 46Quiz - Chapter 5
47What's a Chat Blast Anyway
03:14 48A Few Useful Chat Blaster Use Cases
05:32 49Chat Blasting Vs. Drip Campaigns
05:46 50Planning Four Chat Blast Ideas - Part 1
10:11 51Planning Four Chat Blast Ideas - Part 2
12:08 52Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
04:48 53Building Our Coupon Chat Blast
10:47 54Testing Our Chat Blast Before Blasting
04:43 55Launching Our First Chat Blast- Naming, Audience, Page and Purpose
08:30 56Building a Chat Blast to Drive Phone Calls
13:55 57Building Our New Product Line Chat Blast
15:44 58Building Our Competitive Advantage - Awareness Chat Blast
18:42 59Analyzing Chat Blast Results
01:47 60Why Are Lead Magnets Important
05:05 61Installing Your Chat Widget on a WordPress Site
06:05 62Installing Your Chat Widget on a Shopify Site
01:17 6358: Installing Your Chat Widget Through Google Tag Manager
04:53 64Link to Messenger and Adding It to Emails and Blogs
09:29 65Adding the Checkbox Plugin to Your Web Forms
03:10 66How to Use Facebook Comment Guards
16:33 67Creating Facebook Messenger Landing Pages
13:09 68Quiz - Chapter 7
69What Are Facebook Messenger Ads
05:31 70Messenger Ads Best Practices and Sample Strategies
12:14 71Creating a New Messenger Ad Campaign in Facebook
08:35 72Designing a Messenger Ad
13:26 73Completing Messenger Campaign Creation in Facebook Ads Manager
06:37 74Drafting Our Mobile Monkey Messaging Campaign Blueprint
06:30 75Creating and Naming All Our Pages in Mobile Monkey
03:32 76Building Our Messenger Landing Page in Mobile Monkey
04:21 77Finishing All the Other Facebook Messenger Bot Pages
13:54 78Duplicating Your Ad Groups to Try Different Targeting Settings
07:45 79Setting Up Mobile Monkey Q&A and Other Loose Ends
06:28 80Quiz - Chapter 8
81What Are Audiences in Mobile Monkey
07:54 82Creating an All Contacts and Gender Based Audience
04:12 83Timezone and Last Active Based Audiences in Mobile Monkey
06:33 84Creating an Audience Based on a Custom Variable
06:26 85What Are Drip Campaigns and Drip Campaign Best Practices
06:53 86Practical and Useful Drip Campaign Ideas
06:43 87Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
07:53 88Creating and Launching Our First Mobile Monkey Drip Campaign
08:39 89RSS Feed Step by Step and Best Practices (11.1)
09:56 90Quiz - Chapter 11
91What Are Connections and When Would You Use Them
02:49 92Creating a Connection to Google Sheets (12.2)
14:18 93Creating a Connection to Gotowebinar
09:37 94Send New Leads to Your CRM - Hubspot
07:26 95Send an SMS to Your Sales Team When a Contact Requests a Callback
09:59 96Quiz - Chapter 12
97Contacts - Searching, Exporting and Deleting
02:32 98Audiences in Mobile Monkey
02:04 99Forms - What They Are and How to Use Them
01:42 100Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
02:45 101What You Need to Know About Staying Compliant With Facebook (14.1)
04:10 102Getting Approved for Subscription Messaging (14.2)
08:43 103Thank You, Getting Help, Final Thoughts
04:16 104Final Quiz
Lesson Info
Chat Blasting Vs. Drip Campaigns
Howdy chatbots fans and welcome back in this lecture, I want to briefly talk about the difference between chat blasts and drip campaigns because on the surface they might look very similar. So we have blasts and we have drips. Okay, now we haven't spoken about drip campaigns yet or we haven't seen drip campaigns inside the mobile monkey interface yet. But there's a big difference in how you want to think about what messages and what content you want to put through a drip and the type of messages and content you want to put through a blast. So the primary difference is that a drip campaign is a sequence of messages spaced out over time. So in a drip campaign and this is after a person joins a certain list. So it could be all contacts, anybody who engages with your messenger body or anybody who messages your company through facebook will then get added as a contact list and then be put into a drip campaign. So a drip campaign, it's not as much about selling as it is about blast as it is ...
about blast because you're gonna, have you know, let's say 10 minutes and then another one that's gonna come out 30 minutes an hour, two hours, five hours, You know, and then maybe a day, one a day later. Now, what's important understand about the drip campaign is that you can send us many marketing messages within a 24 hour period of a person engaging with your bottom messaging your brand and then one more, 24 hours later, one more non promotional message. Um, 24 plus hours later, it's the 24 plus one rule, we'll talk about that more when we build drip campaigns, but the purpose of the drip campaign is engagement. Okay, I'm not sure if that's legible, but engagement, you want people to engage with the bot, you want to ask them questions. Like do you like cookies? They say yes and you know, obviously something a little bit more relevant to your brand because every single time they engage with your bot and they message you back through facebook, they stay on your list. So in essence, the purpose of drip campaigns is to give useful information, so about give useful information about your brand, but to also keep them on your audience. It's sort of like uh cookie expiration dates when it comes to re marketing campaigns and ad words right? There's only a certain, there's a membership duration to an audience. And the same thing is true with, with facebook bots, drip campaigns are a great way to keep people engaged by not being two uh sales e not trying to sell too much or not trying to promote the brand too much, but just more like engaging content. Like um blog posts, you might have a drip for a webinar. These are good, these are very common use cases for drips. Um white papers, e books, reviews. You know, industry guides, store hours. You know, these are sort of like evergreen types of pieces of content that are engaging and it's not asking the user to do anything in particular blasts are very different in nature blaster when you want to run a promotion, you want to get traffic to your site quickly, you want to get sales. So you have an urgency, right blasts are one off, one off hail Marys sort of um, and you want to get that to be as effective as possible. Like you're not so worried about losing subscribers in a blast, you're not as worried about frustrating subscribers. I mean you're always worried. I don't want to say that I don't want to give off the impression that we're never not worried about frustrating our users, but with blast, it's okay to be a little bit more aggressive. So we're gonna be aggressive are like tactfully aggressive and we're going to be urgent. Remember when we spoke about the principles of urgency with scarcity? Um, we're gonna use persuasive techniques more thoughtfully here, like with drips. Okay, here's like a, here's an interesting blog post or here's a case study. Here's a poll or survey. Here's a webinar registration sort of more straightforward. Again, getting engagement blasts are like, no, we need to sell, we put on our salesmanship hats. Um, and we're gonna see these actions in play as we designed these blasts. So that's the real primary difference and in both in both of these types of marketing, you need to always let your users know that they can unsubscribe. That's the best practice that Larry has found um that I found that when you're running either blast or drips in the first message, you could just say um you could write in square brackets, reply stop and um to unsubscribe, it's always a good idea to do that. And mobile monkey actually comes by default with that built in that if somebody reply, stop or unsubscribed, they get an option to unsubscribe and that helps the user experience tremendously in both trips and blasts. But that's the basic difference psychologically the differences, urgency, urgency, immediacy, aggressiveness selling. That's blasts, drips are more we want you to engage, want to keep you on our audience list. We want to promote content that we have, we want to keep our brand in the front of your mind. Um and hopefully that will result in sales. Of course, that's the whole point. But the primary purpose of the trip again is getting that engagement the primary purpose of a blast is getting that sale, getting that traffic to your website. Um, and accomplishing a very specific marketing goal. And we're going to think about these marketing goals as we talk about building our blasts and building our, our our rough drafts of our blast, which is coming up in the next lecture. So thanks so much for sticking around and I'll see you guys in a few seconds